MODIGLIANI – IMMERSIVE ART EXPERIENCE
design&direction: Stefano Fake / THE FAKE FACTORY
produced by 24ORE Cultura and Crossmedia Group
art consultant: Francesco Poli
20 giugno – 4 novembre 2018 MUDEC – Museo delle Culture di Milano
43.000 visitatori
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Stefano Fake is a new media artist and director born in Italy in 1971.
Currently he lives and works in Florence and Milan.
Within his studio – THE FAKE FACTORY – he has designed, directed
and created some of the most significative immersive multimedia art experiences
exhibited in prestigious museums and art galleries worldwide.
An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling.
Its main feature is the experimental use of cutting-edge technology as an artistic tool with the purpose of creating transformative spatial experience.
The tools in the hands of the digital artist are:
the space, the light, the visual dramaturgy, the soundtrack, the audience.
Each of these elements is fundamental and must have the same balance in the creation process.
The creation of an immersive art experience is an interdisciplinary process.
We need to mix together other disciplines such as cinema, fine art, sculpture, graphic design, architecture, sound design, music, light art, literature. To be an artist is not a matter of making videos or multimedia artworks at all.
What we are really dealing with is the visitors state of consciousness
and the shape of their perceptions. (Stefano Fake)
MODIGLIANI – IMMERSIVE ART EXPERIENCE.
Mudec Museo delle Culture Milano
Avete mai provato la sensazione di sentirvi dentro ad un quadro dipinto da un grande maestro del passato? Da quando arte e tecnologia si sono riunite grazie alla rivoluzione digitale, una nuova forma di espressione artistica si è imposta all’attenzione del pubblico conquistando milioni di visitatori in tutto il mondo, dalla Francia all’Italia, dagli Stati Uniti alla Cina. Gli ingredienti di questo successo sono probabilmente le grandi video proiezioni accompagnate da emozionanti colonne sonore, ma questo non basta a spiegare il fenomeno. Come scrive Stefano Fake, uno dei maggiori autori internazionali di esperienze digitali immersive e regista di questa MODIGLIANI – IMMERSIVE ART EXPERIENCE, “non si tratta semplicemente di realizzare dei filmati che circondano lo spettatore, ma di creare un percorso che stimola la mente e i sensi del visitatore e lo trasporta in una nuova esperienza sensoriale ed estetica mai provata prima. L’oggetto della nostra ricerca come artisti digitali è proprio l’insieme delle sensazioni che il pubblico vive all’interno dell’esperienza multimediale”.
Ecco perché gli autori amano definirle “esperienze” piuttosto che “mostre”, termine con il quale ci riferiamo alle esposizioni tradizionali. Continua Fake : “la grande rivoluzione digitale che caratterizza la nostra epoca sta cambiando non solo il modo in cui viviamo quotidianamente, ma anche il modo in cui sperimentiamo le esperienze estetiche e l’arte in particolare.”
Le installazioni di questi artisti multimediali operano una ri-locazione dell’arte del passato in uno spazio espositivo presente che permette di vedere quelle stesse opere sotto una nuova luce, contemporanea, creando nuovi percorsi interpretativi ed esperenziali.
La mostra immersiva presenta anche per la prima volta a Milano una delle installazione più iconiche della immersive art contemporanea: La ImmersiveMirrorRoom creata dall’artista italiano Stefano Fake nel suo laboratorio THE FAKE FACTORY.
stefanofake.art
immersiveexperience.art
immersivemirrorroom.art
MODIGLIANI – IMMERSIVE ART EXPERIENCE.
Mudec Museo delle Culture Milano
Have you ever experienced the sensation of being inside a painting painted by a great master of the past? Since art and technology came together thanks to the digital revolution, a new form of artistic expression has attracted the attention of the public, winning millions of visitors around the world, from France to Italy, from the United States to China. The ingredients of this success are probably the great video projections accompanied by exciting soundtracks, but this is not enough to explain the phenomenon. As Stefano Fake, one of the major international authors of immersive digital experiences and director of the MODIGLIANI – IMMERSIVE ART EXPERIENCE, Writes, “it is not simply a matter of making films that surround the viewer, but of creating a path that stimulates the visitor’s mind and senses and transports him to a new sensorial and aesthetic experience never experienced before. The object of our research as digital artists is precisely the set of sensations that the public experiences within the multimedia artwork”.
This is why the authors like to define them as “experiences” rather than “exhibitions”, a term with which we refer to traditional exhibitions. Fake continues: “The great digital revolution that characterises our age is changing not only the way we live every day, but also the way we experience aesthetic experiences and art in particular.”
The installations of these multimedia artists operate a re-location of the art of the past in a present exhibition space that allows you to see those same works in a new, contemporary light, creating new interpretative and experiential paths.
The immersive exhibition also presents for the first time in Milan one of the most iconic installation of contemporary immersive art: The ImmersiveMirrorRoom created by the Italian artist Stefano Fake in his THE FAKE FACTORY laboratory.
stefanofake.art
immersiveexperience.art
immersivemirrorroom.art
Stefano Fake is a new media artist and director born in Italy in 1971.
Currently he lives and works in Florence and Milan.
Within his studio – THE FAKE FACTORY – he has designed, directed
and created some of the most significative immersive multimedia art experiences
exhibited in prestigious museums and art galleries worldwide.
An immersive art experience is a form of art which uses multimedia languages and multisensory tools to immerse the viewer inside the artwork, with a development in space and time determined by an audio-visual storytelling.
Its main feature is the experimental use of cutting-edge technology as an artistic tool with the purpose of creating transformative spatial experience.
The tools in the hands of the digital artist are:
the space, the light, the visual dramaturgy, the soundtrack, the audience.
Each of these elements is fundamental and must have the same balance in the creation process.
The creation of an immersive art experience is an interdisciplinary process.
We need to mix together other disciplines such as cinema, fine art, sculpture, graphic design, architecture, sound design, music, light art, literature. To be an artist is not a matter of making videos or multimedia artworks at all.
What we are really dealing with is the visitors state of consciousness
and the shape of their perceptions. (StefanoFake)
IMMERSIVE ART EXPERIENCE 