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An immersive art experience is a form of art which uses multimedia and sensory languages and tools with the aim of immersing the viewer inside the ARTwork, to participate in an art experience which has a development in space and time determined by audio-visual storytelling.

AN IMMERSIVE MULTIMEDIA ART EXPERIENCE IS INTERDISCIPLINARY BY ITS VERY NATURE.

ITS MAIN FEATURE IS THE EXPERIMENTAL USE OF CUTTING-EDGE TECHNOLOGY AS AN ARTISTIC TOOL WITH THE PURPOSE OF CREATING TRANSFORMATIVE SPATIAL EXPERIENCE.

THE CREATIVE TOOLS IN THE HANDS OF THE DIGITAL ARTIST ARE: THE SPACE, THE LIGHT, THE VISUAL DRAMATURGY, THE SOUNDTRACK, THE AUDIENCE. EACH OF THESE ELEMENTS IS FUNDAMENTAL AND MUST HAVE THE SAME BALANCE IN THE CREATION PROCESS.

THE CREATION OF AN IMMERSIVE ART EXPERIENCE IS AN INTERDISCIPLINARY PROCESS. WE NEED TO MIX TOGETHER OTHER DISCIPLINES SUCH AS CINEMA, FINE ART, SCULPTURE, GRAPHIC DESIGN, ARCHITECTURE, SOUND DESIGN, MUSIC, LIGHT ART, LITERATURE.

Stefano Fake is a new media artist and director born in Italy in 1971. Currently he lives and works in Florence and Milan. Within his studio – THE FAKE FACTORY – he has designed, directed and created some of the most significative immersive multimedia art experiences exhibited in prestigious museums and art galleries worldwide, with over one million visitors.

TO BE A MEDIA ARTIST IS NOT A MATTER OF MAKING VIDEOS OR MULTIMEDIA ARTWORKS AT ALL. WHAT WE ARE REALLY DEALING WITH IS THE VISITORS STATE OF CONSCIOUSNESS AND THE SHAPE OF THEIR PERCEPTIONS. (STEFANO FAKE, 2015)

Stefano Fake is a new media artist and director born in Italy in 1971. Currently he lives and works in Florence and Milan. Within his studio – THE FAKE FACTORY – he has designed, directed and created some of the most significative immersive multimedia art experiences exhibited in prestigious museums and art galleries worldwide, with over one million visitors.

Video is not only something we watch,

it’s something we experience.

STEFANO FAKE

stefanofake.com

thefakefactory.com

immersivemirrorroom.com