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An immersive art experience is a form of art
which uses multimedia and sensory languages and tools
with the aim of immersing the viewer inside the work
to participate in an art experience
which has a development in space and time
determined by audio-visual storytelling.

AN IMMERSIVE MULTIMEDIA ART EXPERIENCE
IS INTERDISCIPLINARY BY ITS VERY NATURE.

Its main feature is the experimental use
of cutting-edge technology as an artistic tool with the purpose of creating transformative spatial experience.

The creative tools in the hands of the digital artist are:
the space, the light, the visual dramaturgy, the soundtrack, the audience.
Each of these elements is fundamental and must have the same balance in the creation process. (Stefano Fake, 2015)

To be an artist is not a matter of making videos or multimedia artworks at all.
What we are really dealing with is the visitors state of consciousness
and the shape of their perceptions
. (Stefano Fake, 2015)

The creation of an immersive art experience is an interdisciplinary process.
We need to mix together other disciplines such as cinema, fine art, sculpture, graphic design, architecture, sound design, music, light art, literature.

Stefano Fake is a new media artist and director born in Italy in 1971. Currently he lives and works in Florence and Milan. Within his studio – THE FAKE FACTORY – he has designed, directed and created some of the most significative immersive multimedia art experiences exhibited in prestigious museums and art galleries worldwide, with over one million visitors.

1.   COLORS: IMMERSIVE ART EXPERIENCE (2012-2020)

2.   THE ITALIAN BEAUTY (2015)

3.   CARAVAGGIO EXPERIENCE (2016)

4.   KLIMT EXPERIENCE (2016)

5.   MONET & THE FRENCH IMPRESSIONISTS EXPERIENCE (2017)

6.   MODIGLIANI ART EXPERIENCE (2018)

7.   INSIDE MAGRITTE (2018)

8.   VAN GOGH AND THE CURSED ARTISTS (2018)

9.   LEONARDO & WARHOL IN MILAN: THE GENIUS EXPERIENCE (2019)

10. BACH EXPERIENCE (2019)

Video is not only something we watch,

it’s something we experience.

STEFANO FAKE

stefanofake.com

thefakefactory.com

immersivemirrorroom.com